Customer Marketing Manager
Employee
–
07/07/24
Location: Canada
Type: Remote Full-time
Workplace: remote
Category: Marketing
Job Description:
As a Customer Marketing Manager you will strategically align efforts of the marketing and customer success team in a role that aims to provide a continuously improving customer experience through marketing activities and campaigns, product knowledge, tools and resources to seamlessly advance customers through their journeys to achieve their goals while improving client awareness, engagement, expansion, and retention. This role will also be responsible for ideation, planning, and execution of customer advocacy programs and customer marketing campaigns, leveraging analytics to optimize results and achieve goals in collaboration with cross-functional partners.
What Will You Do:
Develop and execute integrated and relevant marketing plans, campaigns, content, presentations, and other resources that drive awareness, engagement, new business, increased share of wallet, retention, and client advocacy
Work with stakeholders to map current and potential member journeys and touchpoints, and leverage a unique understanding of our customers to drive adoption and expansion
Customize content and messaging to engage clients and prospects and deepen the relationship
Track customer outcomes, reporting and trend analysis and provide recommendations to improve the customer experience
Deliver cross-channel personalized experiences for customers
What Have You Done:
~2 years of experience working in a marketing or customer-facing role for a B2B SaaS company
Strong with Salesforce and Marketing Automation tools (Hubspot)
Pro at data segmentation, measurement, and interpretation
Ability to think customer-first and be the voice of the customer
Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
Understanding of customer full-cycle
Why Percona?
At Percona, we believe an open world is a better world. Our mission is to enable everyone to innovate freely, by providing the best open source database software, support, and services. We make databases and applications run better through a unique combination of expertise and open source software built with the community for you. Our technical teams are experts in MySQL, MongoDB, PostgreSQL, and MariaDB.
Percona is proud to be a remote-only and globally dispersed workforce – we have colleagues in more than 50 countries! We offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard.
Our staff receives generous benefits including flexible work hours and various paid time off programs, all your equipment for your remote office, funds for career development (external training, certifications, conferences), ongoing connectivity allowances, and the opportunity to participate in our equity incentive plan. We also have benefits that support a healthy work/life balance such as The Percona Adventure Team, Work-from-Anywhere, FlowDays, FryDays, and overall flexibility. We also support being socially responsible through our PAVE volunteering program and Women Transforming Technology.
If you love the idea of working with a high-growth tech company that is one of the best in the business and known globally as a leader in the open-source database space, let’s talk!
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