CPG Lead
Employee
–
06/17/24
CPG Lead – US
Location: New York, New York, United States
Job Description:
Allow us to introduce ourselves
Hello there! We’re Appinio, the fastest (and coolest) market research platform. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make better data-driven decisions.
We started out in Hamburg back in 2014 but we’re now humbled to call the world our playground, with over 260 employees spread across 15 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.
Want to be a part of the Appinio movement? ??
Your mission as a CPG Lead – US
We’re on the cusp of changing an industry forever. Through cutting-edge innovation, we’re winning against all the players, traditional and technology-based, and we’ve developed a unique way of doing it. We are also combining commercial success with sustainability. This is an opportunity to join a special company at the start of its most exciting chapter.
As we establish our position in the US market, we’re looking for experienced insight leaders to lead and own a vertical holistically. The CPG Lead role offers a unique opportunity to own some of Appinio’s largest accounts, oversee our most strategic studies, drive and execute Appinio’s US GTM, sales, and marketing efforts, and contribute to our US expansion and success. With extensive experience in market research, you will excel at solving clients’ most pressing business challenges by creating innovative strategic solutions.
In this role, you’ll also play a leading role in shaping Appinio’s US strategy and growth. Join us to play a pivotal role in our US expansion and help us thrive in this exciting phase of our journey.
What you’ll be doing
Strategically lead key accounts and define innovative insight plans to deliver high-impact consumer research and growth
Build and manage a sales pipeline, acquire new clients, identify their needs, and provide expert guidance on Appinio’s differentiating services and SaaS solutions.
Build and lead a cross-functional team to grow your vertical – always rolling up your sleeves
Be a vocal part of the community, shaping and promoting our thought leadership position as we challenge the status quo of the market research industry.
Work closely with our GM US to define and execute our growth strategy in the US
Represent Appinio at trade shows and public speaking events, expanding your network and leveraging existing contacts to drive our business forward.
You’ll be expected to develop your vertical from start to finish, from working with our marketing team to build a brand, to accelerating the growth of existing clients. You’ll play a pivotal role in building on Appinio’s position as a European market research leader and establishing it in the US as the most inspiring, innovative and impactful partner in the industry. In short, you’ll have the opportunity to make your mark on the insights industry.
You will thrive in this role if
You have 8+ years of experience in market research with a strong existing professional network
You have experience designing and selling insights studies, with proficiency in sales methods, lead generation, pipeline building, and customer acquisition in the US market
You have an empathetic nature with a keen sense for understanding the needs of others and a strong customer-centric mindset
You are a strong leader and feel energized by challenging the status quo. You are a team energizer and you spread happy vibes
What’s in it for you?
Flexibility Policy, meaning there is no hard cap on the number of vacation days (and you must take at least 20 days each year)
Work-from-anywhere Policy
Your own MacBook as well as additional hardware to help you get set up
Competitive healthcare package including medical, dental, vision and OneMedical membership
In case you’re located in New York, you can get access to our Co-working space
401(k) plan with an employer match of 50% at a 3% contribution
This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We’re eager to hear from individuals who share our enthusiasm.
Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Learn more about us:
appinio.com LinkedIn Xing Kununu Instagram